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Sony A7 III

Published: 27 February 2018

Sony A7 III

Published:

Sony announce the A7 III

An entirely renewed image sensor and image processing system further enhance image quality. Improved overall AF performance, high-speed continuous shooting of up to 10 fps2, 4K3 movie recording capability, and operability that has been dramatically upgraded from the α7 II allow more decisive moments to be captured.

1. 24.2MP5 35mm full-frame CMOS sensor with back-illuminated design.

Back-illuminated 24.2MP12 full-frame sensor The 35mm full-frame Exmor R™ CMOS image sensor features 24.2-megapixel12 resolution, back illumination, and gapless on-chip lens design for extraordinary sensitivity and dynamic range. Two times faster13 data readout speed is achieved through copper wires and front-end LSI.

2. Sensitivity range up to ISO 51200 (expandable to ISO 50-204800 for stills).

Entirely enhanced image processing system A combination of new-generation image processing system and a new sensor achieves an up to 1.5-stop improvement13 in image quality. A wide ISO sensitivity range of up to ISO 51200 is standard, and approx. up to 15-stop14 dynamic range at low sensitivity settings is realised. Upgraded Detail Reproduction and Area-specific Noise Reduction join to suppress noise and maintain a sense of high overall resolution. Colour reproduction, especially of skin and nature scenes, has also been dramatically improved. The α7 III also supports 14-bit RAW output15 even during silent shooting/continuous shooting16.

3. Fast Hybrid AF with 693 phase-detection and 425 contrast-detection AF points.

Wider, faster, more steadfast AF performance An evolved image processing system and α9 camera AF algorithms optimised for the α7 III improve AF speed, precision, and tracking performance. 693 phase-detection AF points and 425 contrast-detection AF points provide high-density wide-area coverage. AF speed improved by up to twice17 and more precise AF tracking performance let you capture and maintain focus on a quickly moving subject in unpredictable motion. The α7 III also autofocuses reliably down to EV-3 brightness18.

4. High-speed continuous shooting of up to 10 fps2 with AF/AE tracking.

Up to 10 fps with AF/AE tracking21 With new shutter charge unit and image processing system refinements, the α7 III can shoot continuously at up to 10 fps with AF/AE tracking21 (up to 8 fps21 with minimal display lag in live-view continuous shooting mode) for easy, stable shooting of even intensely active subjects. Up to approximately 177 JPEG images (standard) in full resolution, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst22. An electronic shutter allows silent, vibration-free shooting of wildlife and other sensitive situations when even slight noise can mean missing an ideal shot.

5. 4K HDR3 4 movie recording capability.

Clear, natural, realistic 4K movies25 High-resolution full-frame 4K movies25 with full-pixel readout without pixel binning that condenses approximately 2.4 times26 the amount of data required for 4K movies (QFHD: 3840 x 2160) results in minimal moiré and jaggies. Advanced image processing makes it possible to record full-frame 4K movies with outstanding image quality in the mid-to-high ISO range, so you make the most of the 4K movie format’s unique potential in every shot. Super 35mm can also be selected, instead of full-frame mode, as needed.

Our thoughts

We reckon this camera will be very popular with wedding and event shooters for video and stills, this camera is a workhorse.

Hire one today from us today