Fujifilm launches new GFX Series medium format mirrorless digital camera “FUJIFILM GFX 50R”

- Incorporates a large sensor approximately 1.7 times the size of full-size 35mm image sensor
-New model with a rangefinder style design, a lightweight 775g body and easy operability
-Produces ultra-high image quality with 51.4 million pixel sensor, ideal for both snapshots and portraits

Main features of the GFX 50R :

1. Ultra-high image quality produced by the 51.4 million pixel medium format size G Format sensor and the high-speed image processing engine X-Processor Pro

• The GFX 50R uses a G Format sensor, a medium format sensor with approximately 1.7 times the area of a full size 35mm sensor which can detects more light per pixel. The sensor achieves high image quality of 51.40 million pixels, while also providing the user with excellent sensitivity and wide range tone reproduction to produce ultra-high quality images.
• Its image processing engine is the well-received X-Processor Pro, which is used with X Series digital cameras with APS-C size sensors. It also incorporates Fujifilm's unique “Film Simulation” mode, which allows photographers to enjoy color reproduction of photographic films such as PROVIA, Velvia and ACROS used by professional photographers and hobbyists with traditional medium format cameras.

2. Rangefinder style design, with a minimum width of 46mm, and light compact body weighing just 775g, provides superior mobility

• Weighing just 775g, 145g lighter*4 than the GFX 50S, and with a body reduced to just 46mm in thickness at its narrowest part, the camera is easy to carry around and store, and also achieves superior mobility.
• The camera uses the rangefinder style, which the photographer can look through the viewfinder with their right eye while seeing the subject with their left eye, an approach that helps the photographer shoot while taking in the atmosphere of their chosen scene.
• The electronic viewfinder has a magnification of 0.77, and uses a high resolution 3.69 million dot organic EL panel. Accurate focusing is also possible even when shooting with the large sensor for medium format size, which has a shallower depth of field than the 35mm full-size sensor.

3. Combination of extreme toughness with simple operability to meet the needs of professional photographers

• It includes a Focus Lever, the popular feature of X Series models, which provides instantaneous control of the focus point while letting the photographer to maintain a firm hold on the camera. The upper surface of the body includes both shutter speed and exposure control dials for simple operability. In addition, the dials made of aluminum give the camera a classy touch, while enabling a smooth click when they are rotated.
• Its strong magnesium alloy body is sealed in 64 different places to provide dust and weather resistant, and it is also capable of operating in environments as cold as -10°C. Its tough, durable body meets the needs of professional photographers.

4. Supports photographers with diverse range of shooting styles with rich lineup of interchangeable lenses and compatible to various software

• It can be used in a wide variety of scenes together with all of the 11 FUJINON GF interchangeable lenses included in the new development roadmap announced today, which cover a range of focal distances from 23 mm (equivalent to 18mm in the 35mm film format) to 350 mm (equivalent to 277mm in the 35mm film format). In addition, all of the Fujifilm GF lens are equipped with a resolution sufficient to handle 100 million pixel sensors and are designed for an extremely wide range of usage conditions, through dust and weather resistant, and capable of operating in environments as cold as -10°C, ensuring the camera can withstand the harsh conditions faced by professional photographers.
• It is also fully compatible with tether shooting software, an indispensable tool for professional photographers, including HS-V4 for Windows and the Tethered Shooting Plug-In PRO for Adobe® Photoshop® Lightroom®. The camera is also compatible with Capture One Pro FUJIFILM. This allows photographers to harness the camera for various shooting techniques in the studio, adapting it to various workflow categories.

5. First Bluetooth® compatible camera in the GFX series provides improved connectivity

• The GFX 50R is the first camera in the GFX Series to include Bluetooth® low-energy technology. Photographers can use the FUJIFILM Camera Remote application for use with smartphones or tablets in order to send images quickly and easily to a device registered in advance with the camera using the pairing feature.

6. Expanded 35mm format mode meets a broad range of user needs

• The 35mm format mode which records only the central portion of the sensor (36.0mm x 24.0mm; equivalent to approximately 30 million pixels) can now be used with a FUJINON GF lens or the interchangeable SUPER EBC FUJINON HC lens for medium format film cameras, The 35mm format mode works well with the FUJINON GF Lens, which shows extremely strong optical performance, providing a brighter image while keeping high resolution even in corners.
• The 35 mm format mode and other new functions will also be available for the GFX 50S users following firmware updates